Using Twitter for business

I have been aware of Twitter for some time, but I didn’t really see how it was of much use unless you had a huge amount of friends around. Not that I am saying I don’t have any friends, of course! But my friends email me or we talk on the phone. I get the occasional whine about not being on Facebook from one of them – another account that needs to be updated!

For my real technology savvy friends we IM. Can’t be bothered to text on the cell phone either. I can see some instances when that might be convenient, but I am either at work or home and around a PC. I even got my Mum on IM and we use the free Yahoo VoIP service to chat – she doesn’t quite have the typing speed yet!

Back to Twitter though, could it really be of some use? Well, that question was answered very recently. After I lost power in the “Great Ice Storm of 2008” I was able to follow the PSNH (electricity supplier) updates on twitter. Whenever they updated the website with the current status of each town, they tweeted it and I could go check how close they were to my area.

This was so successful that I started to think of other business uses of it. Our Customer Support team uses the website to post announcements, technical documents and new release information. Why not tweet it too? Marketing has webinars it produces and hosts – why not tweet those?

We created a LinkedIn group for Trillium Software a few months ago and have been looking into driving up membership and discussions. I think this could be another way to keep our customers informed, media outlets notified and prospects interested.

Will update on whether the suggestions are taken on board….

Meanwhile, you can follow me on Twitter: http://twitter.com/fionamacd

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