Tag Archives: twitter

Using Twitter for business

I have been aware of Twitter for some time, but I didn’t really see how it was of much use unless you had a huge amount of friends around. Not that I am saying I don’t have any friends, of course! But my friends email me or we talk on the phone. I get the occasional whine about not being on Facebook from one of them – another account that needs to be updated!

For my real technology savvy friends we IM. Can’t be bothered to text on the cell phone either. I can see some instances when that might be convenient, but I am either at work or home and around a PC. I even got my Mum on IM and we use the free Yahoo VoIP service to chat – she doesn’t quite have the typing speed yet!

Back to Twitter though, could it really be of some use? Well, that question was answered very recently. After I lost power in the “Great Ice Storm of 2008” I was able to follow the PSNH (electricity supplier) updates on twitter. Whenever they updated the website with the current status of each town, they tweeted it and I could go check how close they were to my area.

This was so successful that I started to think of other business uses of it. Our Customer Support team uses the website to post announcements, technical documents and new release information. Why not tweet it too? Marketing has webinars it produces and hosts – why not tweet those?

We created a LinkedIn group for Trillium Software a few months ago and have been looking into driving up membership and discussions. I think this could be another way to keep our customers informed, media outlets notified and prospects interested.

Will update on whether the suggestions are taken on board….

Meanwhile, you can follow me on Twitter: http://twitter.com/fionamacd


No power!

Pah, I haven’t had power at my house since the stupid ice storm on Thursday night. We don’t know what ice storms are in Scotland because it never gets that cold. I have had to send my Mum pictures so she knows what I am talking about.

I have been staying at a friends house since Friday, but I miss my usual routine. Even the TV shows I normally watch. When you have had 250 channels and DVR’s entertaining you for so long you realize how crap basic cable is and how annoying commercials are. Does anyone actually buy anything because of a commercial? Who was the genius that managed to con the perfume makers into advertising on TV?

To be honest, I think I would NOT buy a Toyota now because their stupid advert about the Toyotathon drives me crazy. Oh, that and the ‘saved by zero’ one. Grrrr! I’ll stick with my Mazda cause at least they are somewhat cool with the zoom-zoom series.

PSNH has started using Twitter though for storm outage updates which I thought was pretty forward thinking of them. I even finally joined Twitter just so I could follow them. Course, what I really want is an online street map that hightlights where power is out and is updated when it is restored. Now that would be real progress! Currently I have to spend my time calling the house to see if the answer machine will kick in.

My Mum is arriving on Christmas Day for a few weeks visit. This means two things – (1) my freezer was almost empty anyway since I finished eating all her frozen meals from the summer and (2) now there is lots of room for her to fill it up again! Roll on Mum!!! Hopefully power will have been restored by then or we will be camping out in Boston!!!

Update Dec 19th

So I went back to my house yesterday afternoon – to boil some more pots of water to try and raise the internal temperature. Well there is snow on my driveway, so I figure I should remove it before the next storm dumps today. I go to start my snow blower and I  yank the stupid cord and I yank it some more, and then I spray WD40 all over and top up with fresh gas and yank some more… nothing! Nothing!!! So then I got my exercise in from having to manually shovel the driveway. Anyone know how to jump start a snow blower from your car? Where is the electric when you need the electric starter????

Well, since we are due another 8″ – 12″ today, I am not going to go home until the darn power is restored. I did speak t a very nice lady at PSNH last night and she said that it should be back by tonight. They have to replace a pole somewhere and get us poor 22 homes back online!

Update Dec 21st

Got power back on Saturday morning – hurray! Went back home and was finally able to get the snow blower started with the electric start option. Took a while though and eventually a good old fashioned kick seemed to fix whatever was blocking it! Got rid of the foot of snow on the driveway and now we are getting another estimated 10″ today. What joy, but at least it is looking Christmassy. Oh, and so I did get in the mood and put up my Christmas tree yesterday too. Not quite up to my usual Martha standards, but not bad on a short trip home.